Designed with our barbers
Short routines, organized by professional task.
BARBER RITUALS
The right product, at the right time.
Hair, beard, or shave: start with the result you're looking for. Each ritual brings together the essentials, in the right order, with the techniques of our barbers.
2 to 3 products2 to 5 minutesBarber gestures
A CHOICE BY THE RESULT
What outcome are you looking for?
Choose your goal. We'll guide you to the shortest routine to achieve it.
HAIR · MATTE FINISH
The Volume Mat Ritual
Awaken the hair, create volume, and provide hold without a stiff feel.
View the 3 steps
- 01Refresh
Distribute the Hair Tonic through the hair, then work with your fingers to restore movement.
- 02STRUCTURE
Warm a small amount of Matte Cream between your hands and apply gradually.
- 03Define
Pinch a few strands to define the texture and keep the style dynamic.
HAIR · GLOSSY FINISH
The Discipline & Shine Ritual
Soften, discipline, and style a neat hairstyle, without losing the ability to restyle it.
View the 3 steps
- 01PREPARE
Work the Hair Tonic into your hair to soften it and make styling easier.
- 02Shape
Warm the Pomade between your palms, then distribute it from roots to ends.
- 03POLISH
Finish with a comb or your fingers, depending on the desired precision.
BEARD · CARE & STYLE
The Signature Beard Ritual
Nourish the skin, soften the hair and give the beard a neat, long-lasting and naturally scented shape.
View the 3 steps
- 01Nourish
Warm a few drops of oil in your hands, then massage into the skin.
- 02DISTRIBUTE
Brush in the direction of hair growth to evenly distribute the product and tidy the beard.
- 03STRUCTURE
Finish with a small amount of balm on the lengths and ends.
SHAVING · PREPARATION & SOOTHING
The Precise Shaving Ritual
Create glide, control the blade's pass, and restore comfortable skin after shaving
View the 3 steps
- 01PREPARE
Apply shaving oil to damp skin and let it soften the hair.
- 02SHAVE
Pass the blade without going over the same area multiple times, always following the grain of the hair first.
- 03SOOTHE
Rinse, pat dry, then apply the After Shave with light pressure.
THE BARBER'S CHOICE
Matte Cream or Pomade?
Don't choose a styling product out of habit anymore. Choose the finish, hold, and application that suit you.
Compare styling productsFeature
Matte Cream
Pomade
Ideal for
Volume, texture, natural styling
Discipline, precision, sculpted hairstyles
Finish
Matte
Satin to glossy
Hold
Flexible to medium
Medium
Shine
Very low
Visible
Application
Apply with your fingers
With a comb or with your fingers
THE RIGHT MOVE
Always start with less.
A good hairstyle is built gradually. Warm the product, apply it first to the back and sides, then work your way to the front.
All you need, nothing more
Each ritual includes only the products essential to the desired outcome.
A simpler choice
Visual benchmarks to compare hold, shine, texture, and suppleness.
FREQUENTLY ASKED QUESTIONS
Choose and use your ritual.
Can I buy the products separately?
Yes. Each product remains individually accessible from the ritual. The main button allows you to add the complete routine in one go.
Beard oil or balm: Which one to choose?
The two steps are complementary: the oil nourishes and softens, while the balm helps to structure the lengths and contours.
How much styling product should I use?
Start with a small amount, warm it in your hands, then add more only if necessary. The dosage varies depending on hair length, thickness, and the desired result.
Can I use the Hair Tonic alone?
Yes. It can be used as a preparatory step or as a light finishing product when you are primarily looking for movement and flexibility.